Small Crowds Equal Personal Attention
By: Jerry A. Greene
One of the worst things that new bands and artists think can happen to them is talking a venue into allowing them to play there, and then no-one showing up, or at the very least, just a few close friends and family.
One thing you'll definitely want to let the venue owner know ahead of time, is that you are just starting out. Telling the truth will make it less likely that the club/bar owner will get mad at you if only a small crowd shows up to your gig. You may think that it would be hard to get gigs this way since the venue owner wants groups that can get people in the door, but if they like your music and believe in you, they may enjoy being "the one" who got your career kickstarted. If they do end up being the one that gets you and your band going in the local music scene, make sure you reference them all the time and thank them at least once at all of your shows. Saying thanks will go a long, long way in making sure that your career continues to grow and make the person that took a chance on you feel good about the decision they made.
The Benefit Of A Small Crowd
Imagine setting up for the gig and getting on stage...and there are like 3 people standing there ready to listen. What should you do? Play your heart out and then have a dialogue with these people between songs! They'll feel like they are getting a "private concert" and be very likely to tell others about you if they like the music. Also, never forget that anyone in the venue can potentially turn you on to other people that may forward your career.
Your Core Group Of Fans
Make sure that you get everyone in the venue to sign up for your mailing list. Do something to make them all feel special for being the ones that are helping you get started. Send them a free download, or give them an autographed black and white headshot to hang on their walls. It may seem a little strange to be acting "big time" in this way, but it shows professionalism and gives you a chance to be on a personal level with the fans that may help spread the word about your music.
Thank The Venue Owner
Even if your gig did not have a lot of people show up to it, put your heart into it and thank the venue owner. I can't overstate this.
The more you show real appreication for people helping and supporting you, the more you succeed. Remember, this is not only the music business, but the people business!